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Mission & Vision

The Malta Tourism Authority was officially established in 1999. Succeeding the National Tourism Organisation of Malta (NTOM), which itself followed the Malta Government Tourist Board, the Authority acts as more than just a destination management organisation.

It serves as a guiding, coordinating and regulatory force within Malta’s tourism sector. By fostering stronger collaboration between the public and private sectors, the MTA plays a pivotal role in shaping national tourism planning and development.

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Mission

Our mission is to drive the economic and social growth of tourism in Malta by working with stakeholders to create a sustainable and thriving industry that benefits both present and future generations.

 
 

Vision

We envision a resilient, high-quality, and equitable tourism sector for the Maltese Islands, one that attracts a steady flow of quality visitors from diverse markets all year round. Our commitment is to ensure that every visitor experiences Malta’s unique character with professionalism, authenticity and care.

 

Our Values

Our work is guided by five core values:

  • Striving for excellence in every aspect of tourism.
  • Showcasing Malta’s true character, heritage and culture.
  • Building strong partnerships with local and international stakeholders.
  • Providing guidance, innovation, and inspiration in the tourism sector.
  • Preserving Malta’s natural beauty by safeguarding its ecological zones and encouraging best practices in eco-tourism.
 

Role & Objectives

The Malta Tourism Authority plays a multi-faceted role in the industry, serving as a regulator, motivator, business partner, and brand promoter. At its core, our mission is about building and maintaining strong relationships across the sector.

Our key objectives include:

  • Attracting visitors to the Maltese Islands while supporting private sector growth.
  • Enhancing human resource development within the tourism industry.
  • Maintaining the highest standards of quality across Malta’s tourism offerings.
  • Engaging with local and international media to promote the destination.
 

Our Work

The Malta Tourism Authority is committed to:

  • Promoting Malta as a premier travel destination.
  • Advising the Government on tourism policies and issuing licenses under the Act.
  • Investing in workforce development to elevate skills in the tourism sector.
  • Guiding national tourism planning and supporting infrastructure development.
  • Leading industry initiatives that enhance Malta’s global appeal.
 
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