VisitMalta, through its Digital Unit, has won a Gold 2025 Award for the second year running at the Travel Weekly Magellan Awards, which are held in the United States. The Travel Weekly Magellan Awards are a premier awards programme honouring excellence in the global travel industry. This award was achieved through the “Explore more ___” video branding and advertising campaign which amalgamates all that the Maltese islands have to offer in one campaign.
Whilst congratulating MTA’s Digital Marketing team, Mr Carlo Micallef, CEO of the Malta Tourism Authority, remarked that “this recognition reinforces our strategy in attracting high-quality travellers from the North American market through finely focused marketing, achieving the best utilisation of flight connectivity to Malta.” The Travel Weekly Magellan Awards recognise the highest standards of excellence in every segment of the industry ranging from tourism destinations and marketing campaigns to hospitality, travel agencies, and cruise lines. Winning a Magellan Award is a significant achievement because entries are not judged by the public, but by an exclusive, hand-picked panel of top travel professionals and industry luminaries.
TravelZoo's Best Bets 2025
Furthermore, VisitMalta won an award in Collaboration with TravelZoo for the “Best Bets 2025” campaign, since Malta was one of the nine key destinations featured on this travel publisher. These awards are hosted by Travel Weekly, a leading business-to-business travel trade publication in North America.
Malta is Becoming a "Leading Destination"
Hon. Ian Borg, Deputy Prime Minister and Minister of Foreign Affairs and Tourism added that “these awards are a testament to our continued commitment to showcase the Maltese Islands as a leading destination on the global tourism stage.” Being recognised by this panel on the global spotlight signifies that a product, service, or campaign has been deemed the best in its class by the industry's most qualified leaders. These awards are a powerful mark of quality and innovation respected by travel advisors and suppliers across the United States.
