Marketing

The Marketing Directorate of the Malta Tourism Authority leads strategic, market-focused campaigns to position Malta as a quality destination, driving global visibility and sustainable tourism growth through digital innovation and strong international partnerships.

About the Marketing Directorate

The Marketing Directorate at the MTA is made up of several units that all report to the Marketing Director. Each unit is responsible for specific regions that are important for Malta’s tourism. They also specialise in a particular segment, acting as the main point of contact for colleagues and industry partners in Malta and abroad. Their responsibilities are as follows:

Unit 1: Markets: UK, Ireland, India Segment: Gastronomy & Wine

Unit 2: Markets: Germany, Austria & Switzerland Segment: Gozo

Unit 3: Markets: France, Spain, Portugal, South America Segment: Active – Sea, Active – Land, Military Tourism

Unit 4: Markets: Italy, Japan, South Korea, Africa Segment: LGBTIQ+

Unit 5: Markets: Nordic Region & Benelux Segment: Heritage

Unit 6: Markets: China, (Hong Kong & Taiwan), Singapore, CIS, Australia, MENA & Cyprus Segment: ELT

Unit 7: Markets: Eastern Europe & Baltics

Unit 8: Markets: USA & Canada, Turkey, Greece, Israel, Balkans, Romania

These units stay in regular contact with MTA’s overseas offices and representatives in their assigned regions. This constant exchange helps the Head Office teams better understand each market, follow new trends, and identify what potential visitors are looking for. They also help plan marketing campaigns, take part in international travel fairs and events, prepare press trip programmes for specific markets, and support the work of the overseas network.

By organising the department around different regions and segments, each team becomes knowledgeable in its area and builds stronger relationships with overseas offices, as well as with trade partners, media, and other organisations in those markets.

Director Marketing

Mr Arthur GrimaE: [email protected]T: (356) 2291 5253

Digital Marketing

Segment: Film Tourism & Dark Tourism

Mr Jeffrey PowellE: [email protected]T: (356) 2291 5273

Ms Priscilla CivelliE: [email protected]T: (356) 2291 5402

Mr Yannick FarrugiaE: [email protected]T: (356) 2291 5103

Ms Nakita AgiusE: [email protected]T: (356) 2291 5254

Ms Martha VellaE: [email protected]T: (356) 2291 5260

Marketing Administration

Ms Ruth SpiteriE: [email protected]T: (356) 2291 5256

Ms Yanika GaleaE: [email protected]T: (356) 2291 5259

Ms Fiorella CaruanaE: [email protected]T: (356) 2291 5252

Ms Melanie SantE: [email protected]T: (356) 2291 5388

Mr Jake MifsudE: [email protected]T: (356) 2291 5261

Segment: Gastronomy & Wine

Ms Carina DimechE: [email protected]T: (356) 2291 5263

Ms Rosanne SciberrasE:[email protected]T: (356) 2291 5270

Segment: Gozo

Ms Sharon FalzonE: [email protected]T: (356) 2291 5268

Mr Jacob CassarE: [email protected]T: (356) 2291 5266

Segment: Active – Sea, Active – Land, Military Tourism

Ms Francesca VincentiE: [email protected]T: (356) 2291 5277

Mr Jose Alonso EsparteroE: jose.espartero-alonso@visitmalta.com

Mr Donavin BorgE: [email protected]T: (356) 2291 5276

Segment: LGBTIQ+

Mr Anthony BriffaE: [email protected]T: (356) 2291 5278

Ms Kylie CauchiE: [email protected]T: (356) 2291 5106

Segment: Heritage

Ms Alexandra VallettaE: [email protected]T: (356) 2291 5271

Mr Glenn FarrugiaE: [email protected]T: (356) 2291 5267

Segment: ELT

Ms Xiaolong Wu (Known as Monica)E: [email protected]T: (356) 2291 5257

Mr Miguel BugejaE: [email protected]T: (356) 2291 5279

Market: Eastern Europe & Baltics

Ms Michelle BonniciE: [email protected]T: (356) 2291 5258

Mr Sean Pace Briffa E: [email protected]T: (356) 2291 5549

Market: USA & Canada, Turkey, Greece, Israel, Balkans, Romania

Ms Yasmine ScorfnaE: [email protected]T: (356) 2291 5272

Ms Martina TaboneE: [email protected]T: (356) 2291 5255

Faith Tourism

Mr Jean Pierre FavaE: [email protected] / [email protected]M: (356) 9988 4712

The full list of geographical units and their respective segments is available here.

Overseas Offices & PR Agents

MTA’s overseas offices, along with contracted PR agents in key markets, promote Malta around the world through customised strategies, close partnerships, and active media work. By keeping up with market trends and running targeted campaigns and taking part in trade events, they help strengthen Malta’s year-round appeal, support quality tourism, and raise the islands’ profile as a leading travel destination.

To view the full list of overseas offices, click or tap here.