Communications & PR

The Communications & PR Unit manages strategic messaging, media relations, and public engagement to promote Malta as a premier tourism destination. By shaping narratives, building stakeholder trust and ensuring transparent communication, the unit enhances Malta's global image and strengthens local support for the tourism sector.

As the voice of the Malta Tourism Authority, the unit plays a pivotal role in shaping the local public perception of Malta as a world-class tourism destination. Tasked with managing the Authority's public image, media relations and strategic messaging, it ensures that Malta's tourism narrative remains compelling, consistent and aligned with national objectives.

Through press releases, media engagements and promotional campaigns, the unit enhances Malta's reputation on both local and international stages, fostering strong relationships with journalists, industry stakeholders and the wider community to ensure positive representation of the tourism sector.

The unit also acts as a bridge between the MTA and the local population, ensuring that tourism developments are communicated transparently and effectively. With a focus on engagement, credibility and innovation, the unit safeguards the Authority's public standing while championing Malta's tourism brand.