Geographical Units and Segments
Each Unit operates under the leadership of the Marketing Director and is responsible for a designated geographical region of strategic interest to Malta’s tourism sector, while also specialising in a specific market segment. This dual focus enables each Unit to serve as the principal point of contact for industry stakeholders, both locally and internationally, ensuring a targeted and effective approach to market engagement and development.
These Units maintain continuous communication with the MTA’s overseas offices and representatives in their respective territories. This ongoing exchange allows the Head Office Units to gain deeper market insights, remain informed of emerging trends, and better understand the specific needs of potential visitors. Furthermore, they play a key role in the development of marketing campaigns, participate in international travel fairs and events, design tailored press trip programmes for target markets, and provide strategic support to the overseas network.
By structuring the Marketing Directorate around distinct geographical markets and segments, each team develops specialised expertise within its designated area, fostering stronger relationships with overseas offices, trade partners, media, and other key stakeholders.
Unit 1 – UK, Ireland & India
Segment – Gastronomy & Wine
Senior Manager
Ms. Carina Dimech
E: carina.dimech@visitmalta.com
T: +356 2291 xxxx
Assistant Manager
Ms. Rosanne Sciberras
E: rosanne.sciberras@visitmalta.com
T: +356 2291 xxxx
Unit 2 – Germany, Austria & Switzerland
Segment – Gozo
Assistant Manager
Ms. Sharon Falzon
E: sharon.a.falzon@visitmalta.com
T: +356 2291 xxxx
Executive
Ms. Louanne Portelli
E: louanne.portelli@visitmalta.com
T: +356 2291 xxxx
Unit 3 – France, Spain, Portugal & South America
Segment – Sport, Diving, Active & Military Tourism
Senior Manager
Ms. Francesca Vincenti
E: francesca.vincenti@visitmalta.com
T: +356 2291 5277
Manager
Mr. Jose Espartero Alonso
E: jose.espartero-alonso@visitmalta.com
T: +356 2291 5274
Executive
Mr. Donavin Borg
E: donavin.borg@visitmalta.com
T: +356 2291 5276
Unit 4 – Italy, Japan, South Korea & Africa
Segment – LGBTIQ
Manager
Mr. Anthony Briffa
E: anthony.briffa@visitmalta.com
T: +356 2291 5278
Executive
Ms. Kylie Cauchi
E: kylie.cauchi@visitmalta.com
T: +356 2291 5106
Unit 5 – Nordic Region & Benelux countries
Segment – Film
Senior Manager
Ms. Alexandra Valletta
E: alexandra.valletta@visitmalta.com
T: +356 2291 5271
Executive
Mr. Glenn Farrugia
E: glenn.farrugia@visitmalta.com
T: +356 2291 5267
Unit 6 – China (incl. Hong Kong & Taiwan), Singapore, CIS, Australia, MENA & Cyprus
Segment – English Language Teaching
Manager
Ms. Xiaolong (Monica) Wu
E: xiaolong.wu@visitmalta.com
T: +356 2291 5257
Service Provider
Mr. Miguel Bugeja
E: miguel.bugeja@visitmalta.com
T: +356 2291 5279
Unit 7 – Eastern Europe & Baltics
Manager
Ms. Michelle Bonnici
E: michelle.bonnici@visitmalta.com
T: +356 2291 5258
Executive
Mr. Justin Gauci
E: justin.gauci@visitmalta.com
T: +356 2291 5549
Unit 8 – US & Canada, Turkey, Greece, Israel & Balkans
Segment – Heritage
Assistant Manager
Ms. Yasmine Scorfna
E: yasmine.scorfna@visitmalta.com
T: +356 2291 5272
Executive
Ms. Martina Tabone
E: martina.tabone.1@visitmalta.com
T: +356 2291 5255
Faith Tourism
Manager
Mr. Jean Pierre Fava
E: gianpiero.fava@visitmalta.com & jeanpierrefava@gmail.com
M: +356 9988 4712