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Customer Care Unit

The Malta Tourism Authority Customer Care Unit (CCU) handles a substantial volume of communications customer– verbal, email, post, fax – ranging from a wide variety of queries and requests for assistance / information on any topic related to the Maltese Islands, to complaints of varying degrees.  Communications are received from individuals (potential or past visitors, the Maltese public, colleagues and government departments, various organisations and commercial companies, stake-holders and even embassies.

The CCU team considers the Unit primarily as a marketing tool and believes that the service offered is perceived by potential visitors as a reflection of what they are to expect from a visit to the Maltese Islands. Hence, the team strives to maintain an optimal level of service – be it through direct contact with customers and also through its ‘backstage’ efforts towards fine-tuning (where possible) the areas that its customers comment on, especially through the complaints sent.

Further to the last point mentioned above, the CCU continues in its efforts to build (and maintain) a good working relationship with the various departments at Head Office and all the overseas offices / representatives, who often liaise with the CCU on a number of topics.  The CCU also seeks to build interfaces with key persons in other Government entities in order to be up-to-date with any developments that would have a bearing on the team’s replies to any queries or complaints.


Name: Rita Sammut


Tel No.: 22915405

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